VIDPOP
Brand design, Web design
About the project
Content
Client
Vidpop
Focus
Concept to launch
Year
2026
CONTEXT
Vidpop is a platform for UGC creators, built to give them the business side of a creative career in one place: portfolios, brand messaging, packages and rates, Stripe payments, and earnings tracking, plus a brand-facing side for companies hiring creators. I founded it, designed it, and built it.
ROLE
Founder and designer. I shaped the brand, the marketing site, the app and dashboard UI, the UX flows, onboarding, email, and brought on a developer to build alongside me. Defining the product and directing the work that made it real.
STRATEGY
Creators running a UGC business usually stitch it together across a link-in-bio, a DM thread, an invoice app, and a spreadsheet. The goal was consolidation: one professional home base instead of another tool to manage. Every screen had to justify itself against the thing that mattered most, getting a creator from signup to their first paid brand deal.
IMPACT
Vidpop is live, with creator and brand signups, portfolios, payments, and messaging working end to end. Getting there meant learning an unfamiliar stack from scratch and using AI coding tools to ship it. Now I don't hand off mockups. I hand off working product.
